So what is niche market?
Wikipedia says – A niche market is the subset of the market on which a specific product is focusing.
I couldn’t explain it any better and I’m not going to try. 
With a business, it’s essential to know your niche market. It allows you to know who you are working with and how to cater your message for them.
I am going to show you 10 ways you can pinpoint your niche market.
1. Describe in a simplified term who your niche market is (i.e. second income) – Thanks Tommy!
2. Search your term on Google and target the 100,000′s or 10,000′s versus millions.
3. Review alternative results in the “Searches related to” section (bottom of search screen) and search on those keywords.
4. Search for your term(s) on Alexa.com and what sites appear with a good ranking.
5. Determine the benefit your product, service, or business offers.
6. Review what other successful people who are in your industry are doing and do what they are doing.
7. Join networking sites who are in your industry and follow the popular people (i.e. BetterNetworker.com).
8. Review the top searched words or phrases.
9. For your industry, describe your ideal client’s biggest struggle (i.e. I’m too fat).
10. Focus on what value you bring to the table.
Bonus – Search for popular books in your industry at Amazon.com and within the listing, check what keywords they use.
Not only will you know who your niche market is, but your results will allow you to pinpoint your keywords and what may potentially be your own slogan for what you do.
Robert Allen goes on to say, “There is a fortune to be made in marketing your ideas and the ideas of others.”
And when you have your niche market pinpointed, you will most certainly be on your way.
Jerome Ratliff
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Jerome,
This is a very good post, and an important one at that.. Point number 9 is one of the key ways to find a hungry market.
Figuring out how you can help them take their pain away, or fix their problems is the next step..
Thanks for sharing bro.
Hector
Hector Cuevas´s last [type] ..How To Create A Content Packed Lead Magnet In 6 Hours Or Less
Hey Hector.
Being the solution can be a VERY good thing.
Jerome Ratliff
Hi Jerome,
An excellent list.
I probably use steps 1 and 2 the most. It’s effective to zero in on the exact, simple benefits which your opportunity offers.
Ryan Biddulph
Ryan Biddulph´s last [type] ..The 5 Worst Mistakes I Made As a Home Based Business Entrepreneur
Thanks Ryan!
When you do that, there is such a nice reward waiting on the other side.
Jerome Ratliff
10 awesome pinpointing tips.
Hey Jerome
Finding a niche which suits us and where we can generate income from is great. It makes work challenging and fun. The 2 things which keeps us interested.
Chat soon
Dwayne
Dwayne Huggins´s last [type] ..Money Vs People Which One Are You More Interested In
Thanks Dwayne.
Making it fun and challenging makes the whole process that much more enjoyable.
Chat with you later,
Jerome Ratliff
Hey Jerome
Do you think defining a niche market is different for Network Marketing verses Affilate Marketing?
Peter Fuller MBA´s last [type] ..Something You May Not Know About The Law of Attraction
Hey Peter,
It certainly can be, depending on the industry the two focus on. But also at the same time, they can be from the same niche.
The best thing to do is to research it. That’s what we’re currently doing for the Self Help Made Simple blog we are creating.
Hope that helps buddy,
Jerome Ratliff
Hi Jerome,
very powerful post with a great instructions how to pinpoint your niche market and how to market to it. Doesn’t seem to be rocket science, right ?
Thanks for sharing and take care
Oliver
Oliver Tausend´s last [type] ..Change Your Point Of View
Hi Oliver,
Absolutely, it doesn’t have be any more difficult than that.
Take care,
Jerome Ratliff
This is great information. Looking forward to reading more. Thanks
RogerandLynn
RogerandLynn´s last [type] ..After a tiring workout – or a hectic day – who doesn’t need a little TLC
You’re most welcome.
Glad to have you join us.
Jerome Ratliff
Hey Jerome,
Finding your niche is truly key.
You did a great job laying down, step by step, the plan of action to get this done.
Awesome post!
Susanna
Thanks Susanna!
Have a great weekend,
Jerome Ratliff
Hey Jerome,
I do a great deal of article marketing and the first thing that I noticed was the great title you had. People are looking for 10 steps or less, you delivered and also specifics in the ttle. “pinpoint your niche market” bam – you nailed it buddy, and the content was great ! It really isnt that hard of people would just take the time and follow your steps. Thank you
Thanks Robert.
I too was trying to pinpoint my audience.
Have a good day,
Jerome Ratliff
Hey Jerome,
This has been on my mind for the past week. This post is very helpful and now I’m looking to focusing on not only my niche market in network marketing as a whole, but also the type of industry my business is in. Gotta have the best of both worlds. Thanks for info Jerome.
Sherman
Now that’s the way to do it Sherman.
Good for you buddy.
Jerome Ratliff
Hi Jerome!
Thanks for the 10 tips! Love it!! I also like to look on amazon reviews to see what people love about a product or book and what they thought it was lacking. That can be an easy way to figure out where you can solve a need.
Forums can be helpful too for the same reason.
Great post! Thanks for the tips!
Heather
Heather C Stephens´s last [type] ..Personal Branding for Network Marketers- Find a Niche
That’s awesome! Amazon is one of those secret tools that’s pretty powerful to use.
I’ll never forget when I first learned about that. It really opened my eyes.
Jerome Ratliff
Hi Jerome,
To me personally, numbers #9 and #10 stand out. Once you have identified your ideal client/customer, focus on the value you can give.
It’s much more important to develop a relationship that could last a life time, than going for a short term financial gain.
Ilka
Ilka Flood´s last [type] ..Self-discipline the Key to Achieving Your Goals
Hi Ilka,
Oh yeah, you’re right about that. Relationship building is one we don’t want to forget about.
Have a good weekend,
Jerome Ratliff
Jerome,
Nice list you got there, i love being specific when it comes to attracting a niche and it truly has helped my business in bringing not only the right type of clients and partners but also gaining ideas and knowledge from like minded individuals. Enjoy your Weekend!
Chris Bernardo´s last [type] ..How to get 2 into your Business-Super Fast!
Thanks Chris.
Me too. Being so specific makes great business sense.
Have a great week.
Jerome Ratliff
Hey Jerome,
This is a great list for someone looking at researching for a niche market. A lot of individuals get stuck in this phase or they simply go after a broad market. Then wonder why they are not making any money or generating leads.
Have a good weekend…
Josh
Josh Garcia´s last [type] ..Is Guest Blogging Really Worth it
Hey Josh,
I too would rather be so laser focused on who I intend to help versus pulling a name out of hat hoping we are going to find a match. LOL
Have a great day buddy,
Jerome Ratliff
Very good tips indeed, Jerome.
The only thing I would add is so simple, yet so often ignore: can you make MONEY off your niche market.
I usually use Market Samurai for that, but here’s a free tool that can tell you the “commercial intent” of your niche market.
http://adlab.msn.com/online-commercial-intention/default.aspx
Hope this helps!
Ana Hoffman
Ana | Traffic Generation Cafe´s last [type] ..On-Page Ranking Factors That Scream or Whisper
Hey that’s great Ana.
Thanks for sharing that. Really appreciate it.
Jerome Ratliff
Hi Jerome,
Excellent tips you are sharing here.
When you find your niche and cater for that niche – that’s when you’re going to really see your business take off.
Thanks for sharing your insights.
All the best,
Mavis Nong
Mavis Nong´s last [type] ..Still Struggling In Your Network Marketing Business
That’s a very true statement Mavis.
Talk to you later,
Jerome Ratliff
Hi Jerome,
That’s a great idea about searching on Amazon then using the keys to make your own. You will also see the reviews of products so you can work out missing from a particular niche.
Tristram Lodge
Tristram Lodge´s last [type] ..Twitter Launches New Site- TwitterTales
Hey Tristram,
That’s a great idea too. I never thought to look there, but since we are already there, why not.
Thanks for sharing that.
Jerome Ratliff
Excellent list Jerome…proper targeting, problem solving and relationship building are all key components of a successful business.
Hi Karen,
It’s like creating a cake, you need the right ingredients.
Jerome Ratliff
To tell you the truth Jerome, I’m not well aware of what niche is. When I started my blog my focus was on self development and opinion and I don’t know if those are niches. Anyway I know I will understand this concept in the long run.
Thanks for sharing here important information that I need to remember.
hi Walter,
Sounds like to me that you are working with a niche market.
Glad to have helped.
Have a great day,
Jerome Ratliff
Great ideas Jerome. I think a lot of people don’t really understand that more micro niche focused you can get the more likely your success.
~Marcus
Marcus Baker´s last [type] ..Are you Killing Your MLM Blog by Writing a Post Everyday
Hey Marcus,
Such a true statement and ironically I was talking to my upline today about this.
Jerome Ratliff
Your hint about Amazon and no 5 are two I could use. Thanks Jerome
all the best
Charlie Holles
Charlie Holles´s last [type] ..Your Values – time to reconsider
It super easy to do too. I’m glad I learned about that one some time ago and to be able to share it with you.
Jerome Ratliff
Hey there Jerome,
You made some great points here in finding your niche market, its one of the most important things you need to focus on, especially when you are just beginning online.
If you don’t know what your niche is, how are you going to target the buyers in the niche?
Find your target market, know who your ideal prospect is, and then give them what they are looking for.
Thanks man,
Matthew Neer
Matthew Neer´s last [type] ..HUGE LGN Prosperity Commissions Update
Hi Matthew,
Excellent way to put it. Knowing you niche market really does matter.
Have a great day,
Jerome Ratliff
Hey Jerome,
Thanks for the tips. The one I haven’t tried are “search related to” and Alexa.
I will certainly be applying these to my marketing efforts.
I look forward to connecting with you further!
In Success,
Howie Perks
Howie Perks´s last [type] ..Google Monster Gets Defeated By A Wizard!
Hi Howie,
I’m sure it will help you like it helped me. You have nothing to lose.
Good to hear from someone new on here. Thanks for dropping by and hope to talk to you soon…
Jerome Ratliff
Hi Jerome,
Outstanding tips…I have wondered how to start the process of really identifying your niche market, and your step-by-step’s have made the “what to do” simplified
Christine
Christine Casey´s last [type] ..How do you use Facebook
Hi Christine,
Glad you found it to be useful.
Appreciate you sharing your take on this. Have an awesome day.
Jerome Ratliff
gret post, and very helpful for somelike me–an internet marketing newbie! i just started learning about SEO and how to use keywords to find my audience. i understand i’m being too broad. what you wrote about targeting 100,000 and 10,000′s in the searches is something i’ll shift TODAY! thanks jerome
Melissa McCloud´s last [type] ..Wasting Your Life In Second Life
Thanks Melissa and you’re most welcome.
Hope it helps you.
Jerome Ratliff