I was recently re-reading the Magnetic Sponsoring book. Which, I tend to do often with the invaluable courses, programs, and books that have had a dramatic change on my business.
And, something new jumped out from the book that I never even realized.
“…we are hard-wired to find other people attractive or un-attractive based on the level of value they have to offer, because we gain a portion of their power/value through association.”
There has been a lot of talk about value and I’ve shared my take on this before and if you read Mike Dillard’s Magnetic Sponsoring book, then you’re pretty familiar with this.
However, what really got me weren’t the words per se but the message behind the words is what did it.
Mike Dillard has gone on to share his three secret steps to success…
Step 1. Build a list
Step 2. Build a relationship with the list.
Step 3. Provide valuable solutions to your list.
With the three steps and applying the law of association, we actually can create instant attraction with the very same people we are after for our businesses.
Or on the reverse side, with can get the complete opposite.
What do you think the 98% of failing home business owners are providing?
Valuable solutions to improve someone’s situation or a valuable solution to improve their own situation?
The Prospect’s Wants
If we are to attract the desired prospect to our business for product consumption or distributorship, we have to think what do our prospects want.
I’ll give you an example…
Let’s say Bob has a mountain of $35,000 in credit card debit. He wants to get rid of his debt badly and help others to do the same.
However, he believes getting rid of the credit card debt is not the solution, but instead to earn more income.
So Bob assembles a marketing campaign where he shares with others how to earn more income to attract those who want out of debit.
Within that campaign, there are no reference whatsoever to eliminating debt.
The people Bob will be attracting, based on that campaign would not be for those in credit card debt.
Bob is completely shocked by his results that he has not attracted anyone interested in a debt reduction program.
Yes he attracted prospects, but not the prospects he was after.
This is just one example how if you’re not concentrating on your prospects wants, needs and desire, how do you intend to provide a solution.
Mike Dillard is infamous for honing on the prospects desires.
He does this flawlessly with his Magnetic Sponsoring course by sharing how to instantly attract distributors ready to join your business with credit card in hand.
I don’t know about you, but if that isn’t focusing on what your ideal prospect wants, then I don’t know what is.
This was one extremely valuable lesson I learned from Mike Dillard and I hope it is for you too.
Do you have any lessons from Mike you’d like to share with us?
Jerome Ratliff
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The more exact you can be with identifying your target market and crafting solutions specifically to them, the more your income will grow exponentially. Don’t chase everyone! Find a group you can relate to and connect with them in a way only you would know how because you’ve been in their situation.
Good stuff,
Eric
.-= Eric McMillan´s last blog ..Scanning The Market – With PPC Guru Jim Yaghi =-.
That’s for sure Eric. Chasing everyone will only get you tired.
Solutions like Mike has provided is a better way to approach the biz.
Jerome Ratliff
Hey Jerome,
There is so much I’ve learned from his courses.
One of the biggest impact I had in my business was the creating of my blog to generate leads 24 hrs/day.
Chat with you later…
Josh
.-= Josh Garcia´s last blog ..5 Blogging Tips For Business Owners That Your Competitor Wishes You Never Find Out… =-.
That was a great impact for me as well. Glad we have that in common, because I know I’ve learned my share from you.
Now that is purpose!
Jerome Ratliff
Isn’t it amazing how picking up something you have already read and reading it again, you can pick up on new insights each time?
Eric has a great point. Connecting with those that are in a situation that you yourself have been in.
Great job breaking it down!
Twila
.-= Twila Jacobs´s last blog ..Do You Really Know What Attraction Marketing Is? =-.
That’s for sure Twila.
When we think we grasped and had gotten everything, we go back to discover, “Oh, that’s new!” It’s like we never saw it before.
Jerome Ratliff
Hi Jerome,
It’s amazing the insight we can get from re-reading our favorite books!
I’ve recently re-read Magnetic Sponsoring, too — it was an eye-opening experience to see all the stuff I didn’t quite get before.
.-= Derek Alvarez´s last blog ..Why blog? =-.
Hi Derek,
It sure is amazing. Our minds are wacky like that sometimes.
Jerome Ratliff
Hey Jerome,
I love the line:
“What do you think the 98% of failing home business owners are providing?
Valuable solutions to improve someone’s situation or a valuable solution to improve their own situation?”
Providing value to others is attractive. Being valuable all by yourself isn’t worth much.
.-= Chris Owen´s last blog ..A Picture Is Worth A Thousand Words – Copywriting Strategy For Your Eyeballs =-.
Hey there Chris,
I’m all for providing value to my prospects that will improve their situation. After all, everyone will benefit from this approach.
Jerome Ratliff
Hey Jerome,
I love re-reading great books. The first time there is so much that is new, it’s hard to wrap the mind around it all.
The next time you get more out of it, and I can’t think of a book yet, that I didn’t get something new out of each and every time I read it.
I think the parts that hit us, do so just when we either need it, or are ready for it.
You brought up some good stuff here Jerome.
All the Best,
Susanna
.-= Susanna Hess´s last blog ..Network Marketing Leader “I’m Gonna Be Sick!” =-.
Hi Susanna,
That is so true.
I would suspect from all that we take in, we only take in a portion the first time around.
You provided a great insight to this.
Jerome Ratliff
You can’t argue with results man, this concept is brilliant and the reason I like hanging with you guys, is cause You all get it.
So by associating and networking with each other we all get better and learn stuff like this, allot we already know but allot we don’t.
So by being in this circle we don’t miss out on anything.
Rock on man!
*Jonathan Sweeting*
.-= Jonathan sweeting´s last blog ..How to use the Purchase Cycle , to read Prospect’s Minds & Set lead Booby Traps =-.
Hey Jonathan,
Thanks for dropping by…
Results says it all. It gives us a picture how things have turned out and using the approach has proven to be a very successful way to running a home business.
Talk to you later,
Jerome Ratliff
Hey Jerome,
If it wasn’t for Mike Dillard and Magnetic Sponsoring, I would still be building my business the hard way.
That quote about creating value is so important to understand because that’s what you have to focus on in becoming a leader.
My favourite learning from Mike is “you have to give without want, in order to have”
.-= Wayne Wu´s last blog ..The Slight Edge To Network Marketing Success =-.
Hey Wayne,
Mike has definitely helped us out big time.
That quote you picked is one I can relate to ~ “You have to give without want, in order to have”.
Talk about powerful.
Jerome Ratliff
good insight jerome. People are genetically programmed to follow leaders because they think they can help them to find a solution to their problems.
Hey there Yadvinder,
Following a leader really is the quickest way to success. If they have been successful, why not do what they did?
Talk with you later,
Jerome Ratliff
Hey Jerome,
MD is a freaking genius when it comes to all things marketing/copy writing. Reading his work was a big shifting point for me.
Can’t wait to see what comes out in WWN.
Thanks mate,
Matt
.-= Matthew Pedler´s last blog ..Even My Mom Wouldn’t Believe This =-.
Me too Matt.
He’s completely changed how I do this business.
Jerome Ratliff