As it is no surprise to anyone, leads are vital to your business. Without them, there is no one to market to.
But, is there such a thing as Free Leads?
Now there are a variety of ways to get free leads, what I’m going to focus on is how to do this online.
And what is even more important is the etiquette one must portray while choosing either of the methods, because doing this the wrong way can jeopardize your reputation.
Of course, having a good reputation is ideal. So what do you say to approaching it this way???
All-right-ee then…that’s all I have to say about that.
Two Ways to Create Free Leads
Each of these ways I’m about to present to you deals with the following:
1. Build your list.
2. Build a relationship with your list.
3. Provide value to your list.
The first way to get free leads is an approach the top network marketers in the industry swear by and that is…
Use a lead generation process where you advertise and market to your target market. These leads then opt-in to what you are offering.
Now, this usually costs money. However, where the free leads come into play is, when you are providing value, what will happen is some will be interested in a product you are offering.
When these leads buy this product, it provides you with a new source of income.
With that, it pays for the cost to generate that lead and others.
As result, your expenses now equal your income and therefore making the lead free.
When most learn about this approach, most will get discouraged because they have to pay first. As long as you are providing value, and a product that will solve their problem it is actually not this way.
This is what Robert Kiyosaki calls, “Good Debt”
This means, it cost you something, but in return it pays you back and some.
If this is new to you, don’t dismiss this approach. However, get with a team that is actually doing this. You don’t want to lose your shirt.
The second way to get free leads is another approach that many network marketers take and that is…
Also using a lead generation process, but rather than advertising, you use free alternatives to generating your leads. One example of this, and very effective today is social media. Another is a blog.
Remember what we said about the 3 steps in order to make any of this happen is… Well, how this differs from the first way to get free leads is that it focuses more on your time and interaction.
Basically what you do instead is you research and find your target market by finding people who fit into the mold your looking for. This is very easy to do within Facebook these days as most people share all of this with you in their Info page.
Once you found these people, you socially connect with them and provide value. At some point they may fall into your sales funnel by opting in to your squeeze page.
The process beyond this point is no different than if you generated that lead through an automated system like we were referring to in the first way.
The only major difference is the lack of automation and time. Don’t judge now! Many have built successful businesses this way and perhaps it may work for you.
I know there are other ways, but most are a spin off from what I shared with you here. In some fashion, they are very similar.
What do you think about generating free leads online? Was this helpful to you?
Heck, we would love to hear what your thoughts are…
Jerome Ratliff
P.S. I use a process like this to create free leads for our company >> http://Get-MLM-Lead.com
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Jerome great blueprint here and full of nice tips. Really looking over peoples profiles is something easy to do but a lot of people don’t do it. There can be some invaluable clues there. If I had anything to add I would just say don’t bite off more than you can chew so you can stay on top of interacting and providing value. Spreading yourself to thin can really hurt you.
Steve Shoemaker
Steve Shoemaker´s last [type] ..Socially Optimize Your Internet MLM Business
Hey Steve,
It sure is nice thing to have this sort of thing available to us. And you’re right, not everyone uses that.
I say why not.
Have a good day,
Jerome Ratliff
I enjoyed your post Jerome. What I think is important to remember is that generally paid leads come a lot faster than free ones, so it is best not to have unrealistic expectations. It will require an investment either way, more money or more time.
~Marcus
Marcus Baker´s last [type] ..Don’t Let These two Myths About Product Creation Stop You MLM Tips
Absolutely right Marcus.
Paid definitely brings them much faster. Glad you called that out, my friend.
Have a great day,
Jerome Ratliff
I dig this post Jerome,
I think self – liquidating is the only way to go when building your business anyway (as you mentioned in way #1). Even if you are using free SEO, Soc. Media, or Articles you still incorparate way #1 into the mix anyway. To be completely honest though nothing is really free. It’s kinda free, but not free lol. Soc. Media takes a boat – load of time if you do it right, and well placing ads obviously costs money.
Well… I’m not gonna rant anymore lol. Love the post have a great day Jerome.
Justin Hammonds´s last [type] ..Leveraging Your Blog to Boost Your Bank Account Part 2
Hey Justin,
I know…this is one of the reasons why I wanted to write about this and how the “free leads” aspect comes into play.
Have a great day too,
Jerome Ratliff
Great points, Jerome.
The reason I personally prefer the second type of lead generation, specifically blogging and SEO, is because they are both leveraged methods, whereas PPC can take you only as far as the size of your wallet allows.
Ana Hoffman
Ana | Traffic Generation Cafe´s last [type] ..How Blogging Can Increase Your Lead Generation by 67
Hi Ana,
You make a very valid point and I find a lot of people are presently in this situation. I’m not surprised by your response one bit.
I can relate with you as well.
Have a wonderful day,
Jerome Ratliff
Hi Jerome,
This is one of the biggest topics on so many marketers minds… LEADS.
You’ve given some top notch tips in this post. It’s not hard to generate free leads, it’s just a matter of how fast.
Great point –> “This is what Robert Kiyosaki calls, “Good Debt””
Thanks for more great content!
Susanna
Susanna Hess´s last [type] ..“Network Marketer- Leave Me Alone-” – How To Avoid The Prospect Slap
Hi Susanna,
What may surprise some is debt can be good in some cases. I learned this a long time ago being a student of Robert Kiyosaki’s coaching program.
Have a great day,
Jerome Ratliff
Hey Jerome
Nothing better than having your PPC campaigns pay for themselves. All that is required is some training, practice, an patience.
You and Kiyosaki are right : “Good Debt”
Peter Fuller MBA´s last [type] ..Brand yourself online with your own “Nerve” Center
That’s a very good point, as training, practice and patience is definitely needed.
Thankfully this are learned skills.
Glad you also liked the “good debt” reference.
Have an awesome day,
Jerome Ratliff
Hi Jerome,
I generate my leads using free methods so can appreciate this post. The more content which you can provide to a targeted market the more free leads you can generate. It’s time intensive but you can establish yourself as an expert by becoming a “Content Demon”, which you will need to be if successful in generating free leads.
Of course taking up Good Debt is advisable too. With Big Picture thinking it’s easy to see that an investment which brings an increased return is a wise use of money.
Thanks for sharing your insight Jerome
Ryan Biddulph
Ryan Biddulph´s last [type] ..What Is Abundance
And there is definitely wrong with take on a little bit of debt, but as long as the investment succeeds what is owed.
Talk to you later Ryan,
Jerome Ratliff
Hey Jerome,
The Google Switch is a great example of using PPC to generate a list, but leveraging social media to exponentially grow it and capture leads for free.
Great stuff
Eric McMillan
Great point Eric. That report is packed with great tips. More people should consider picking that up.
Catch you later,
Jerome Ratliff
Hey Jerome,
Both methods work to generate leads. However, the first method will generate leads much faster. I know that most marketers prefer the second method to generate their leads because it’s free. Now, the second method takes the longest to generate leads vs. paid marketing.
Chat with you later…
Josh
Josh Garcia´s last [type] ..Do You Know if Blogging is Right For You
That’s for sure. The first method definitely generates them much faster.
So it’s a good thing to do both and put that into perspective.
Chat with you later too,
Jerome Ratliff
Hi Jerome,
The first one is a great concept but I am suprised by how many people simply don’t understand it. The second as you say cost nothing in monetary terms but is costs in time. I personal love social media and blogging. Great post and thanks for sharing.
Tristram Lodge
Tristram Lodge´s last [type] ..How To Add An Image To Your Facebook Fan Page
Hi Jerome,
Great tips! You layed it out perfectly. I have found though, that there is no such thing as free. You either pay for your leads with money or with time. You have to figure out yourself which way you want to go. For someone on a budget and with a lot of time method #2 is ideal. For someone who wants leads fast, method #1 is the way to go.
Great stuff, as always!
Ilka
Ilka Flood´s last [type] ..What’s “The Business of the 21st Century” And Why Should You Get Involved In It
Building relationships is where its at and the internet is a great medium in which to do this. Great article! I”m with Ilka on nothing being free but you make the argument for getting it pretty darn close!
Thomas´s last [type] ..How to Write Product Descriptions in Magento
Hi Thomas,
Relationships are a key component to the whole process. The internet definitely helps with that.
Thanks for stopping by and looking forward to see you again,
Jerome Ratliff
Yeah Jerome I agree with the rest – both ways aim one most important goal – generating leads..
I was using social media the most of the time and it worked just fine, now I am about to start payed method for my primary business, so lets see how thats gonna work for me
Best regards,
Milena
Hi Milena,
Yeah, that’s what it all boils down to – generating leads!
Best regards,
Jerome Ratliff