What’s the single best way to bring in more visitors to your website, have people pursue you, and be a well oiled business building machine?
I’ll give you a hint – It’s something you can do and say, online or offline to easily have people attracted to you.
Before we let the secret out of the bag, let’s talk about the different ways we can integrate this approach with our blog, website, meetings, phone calls, in person interviews, etc.
Successful business builders have been using this approach since the dawn of the day.
There’s nothing new about this approach, other than not enough people are using it.
It has been known to help sell your customers in buying your products, without having to express what’s in it.
It has also been known to help millions of business builders to bring in more qualified prospects into the business.
It has also been known to help attract the person you highly desire.
It has also been known to help land the perfect client and very successful joint ventures.
Did you figure it out?
I know! I kept you waiting long enough.
The Top Secret Business Building Tip is…
Telling a story!
If we were to look at copywriting, what is its purpose? To tell a story that people can easily relate to.
If we were to look at blogging, what is its purpose? To tell a story and help other people.
If we were to look at how to successfully enlist (wait, is this army? LOL) a new distributor, how would you go about it? Tell a story so they will know if this business can work for them.
If we were to look at how to successfully get a new customer, what would they like to know? They would want to hear a story of how it has worked for someone else.
You’ve heard the old saying, “Facts tell and stories sell.”
A story says so much. There are feelings, emotions, opinions that are invoked when hearing a story.
This business building tip’s soul purpose is to create rapport so that people know, like, and trust who they are going to do business with.
Now to make sure a story works, there is a certain way it needs to be told.
For example, you have a prospect that is interested in their health and they want to lose a little weight. Thankfully your in the right business. Otherwise, can you imagine…
Ok, right off the bat you know what your prospect wants.
Do you think they want to hear about what is in the product that is going to make them lose weight? 99% of the people will not.
What they want to know is has this worked for anyone else and can it work for them. This is the point where you reach into your testimonies and find the one they can relate to.
The story should be a little like this…”I don’t know if it will work for you, but Betty from California struggled with her weight her entire life. She tried product after product and got no results. After trying product x, she has lost 20 lbs in 2 months and she’s on her way to reaching her target weight.”
Plug in whatever language you’d like. It doesn’t have to be word for word like how I have it above, but what it should portray are feelings, emotions and opinions all that will make your prospect relate and for them to take action.
I suggest to learn about copywriting. It will help you online and offline.
This business building tip will help you bring in more customers and sign up more distributors.
You will have become so attractive that people will want what you have.
What’s a special story you’d like to share with us that helped you enrolled a customer or distributor?
We look forward to hearing what you have to say.
Jerome Ratliff
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Hey Jerome
Creatively persuasive copywriting is a highly valuable artform.
Being able to convey a message that sells the product / service / business without the prospect even realizing that was its purpose is a great skill to have.
I regularly follow some great copywriters so I can pick up some tips. I have also invested in copywriting courses.
And I have to say…they have made me more attractive.
Happy Monday
Dwayne
.-= Dwayne Huggins´s last blog ..Free Network Marketing Training Vs Paid Network Marketing Training =-.
Hey Dwayne,
It’s really the best way to tell the story. It draws them, just like you experienced.
Have a great Monday,
Jerome Ratliff
You just can’t get away from the simple things that never stop working. People make this marketing thing too complicated.
Whats more simple than telling a story that people relate to, then connecting with them on a personal level, and building a relationship.
From there, people will always do business with whom they like and trust.
Elementary…? Hmm.
Point well taken big J.
.-= Jonathan sweeting´s last blog ..Better than Email Marketing!? Instant Teleseminar Secrets Exposed. =-.
Hey Jonathan,
You’re absolutely right, it doesn’t have to be complicated. However, we tend to do that a lot.
If we just focused on these simple things, like our story as an example, we are likely to build long lasting relationships.
Have a great day buddy,
Jerome Ratliff
Hi Jerome,
It’s simple and true; people love a good story. This is why books and movies are so popular. They have a story to tell which taps into human emotions. Since we are emotional creatures we can’t resist a good story. Share a nice little enchanting success story about your business and watch how quickly people are drawn to the real-ness of what you have to offer.
Excellent timeless advice Jerome!
Ryan
.-= Ryan ´s last blog ..Do You Use These 5 Methods To Promote Your Blog? =-.
They sure do Ryan.
It makes a huge difference. People just want to know there are other people out there just like them. A story easily does that.
Have an awesome day,
Jerome Ratliff
I totally agree Jerome
…and after reading a lot of your posts – this is something you do very well. Story telling is very powerful when it comes to persuasion (whether spoken or written).
Thanks for sharing this awesome post with us
have a great week
Hector
.-= Hector Cuevas´s last blog ..4 Ways To “Switch Up” Your Blog Content For More Return Readers =-.
Thanks for that Hector.
I make this a priority will all of my posts. This comes easy to me.
Have a great week too,
Jerome Ratliff
Hey Jerome, good point..
All great network marketing companies have their web pages full with testimonials, on video or written, with people telling and explaining how that opportunity helped them in reaching their goal. Its great, cause every individual have his own way of presenting the story, so many different people can relate to it and start trusting.
Thanks for this awesome post!
.-= Milena´s last blog ..How To Be A King Of The First Page On Google With Zero Cost =-.
Hi Milena,
Definitely – We see this all the time, so why not use it for our business as well.
Great point.
Jerome Ratliff
Hey Jerome,
Learning copywriting is a must for anyone that wants to build a business. Now, of course you don’t have to know it before even getting started with your business. But make sure you are learning it as you are taking action.
People love hearing stories that they can relate too.
Chat with you later…
Josh
.-= Josh Garcia´s last blog ..Little Known Ways to Create Backlinks… =-.
Hey Josh,
People love to hear stories they can relate too.
And, copywriting is great way to share that story.
Check you later,
Jerome Ratliff
Hey Jerome,
Couldn’t agree with you more. I do use stories when I talk to people. I’ve even showed my hubs how do the same even though he isn’t directly involved in my biz. He does like to help out, which I appreciate!
Great tips!
Have an awesome week!
Twila
.-= Twila Jacobs´s last blog ..Why Consumable Products Rock In Network Marketing – Part 2 =-.
That is so awesome that your hubby is helping you out in this.
There’s nothing better than having that support.
Have a great day,
Jerome Ratliff
Hey Jerome,
You are right, copywriting is a key skill that is often overlooked. I must admit that is an area I would like to invest a bit more time in.
As they say, everyone loves a story!
Wayne Vassell, signing out…
.-= Wayne Vassell´s last blog ..Have You Done Your On Page SEO Checklist Or Are You Trying To Attempt Mission Impossible? =-.
Hey Wayne,
We all could spend a little more time in getting better at this. But hey, we try our best to send the message.
Have a great day,
Jerome Ratliff
Great points, Jerome!
The thing I love about telling stories is it’s fun to tell stories…
I mean, who doesn’t like to tell a good story?
.-= Derek Alvarez´s last blog ..MLM: A Journey =-.
Reminds me of when we were kids.
I loved to tell stories.
Have a great day,
Jerome Ratliff
Telling stories used to be the most effective way to teach in ancient times. And like you say is so very relevant today. Stories start connections and can stir up emotions that lifeless advertisement and spams just can’t. It is a long lost art and one that we should relearn to help connect and build our relationships and business.
Steve Shoemaker
.-= Steve Shoemaker´s last blog ..MLM Review: Keep the Social in Social Media =-.
Hi Steve,
They sure do. A lot of people need to do this more. Besides it’s so much fun just Derek said.
Have a great day,
Jerome Ratliff
Hey Jerome,
I wrote about two paragraphs and when I submitted it didn’t go through, so I have
no clue what happened. This is the shorter version, LOL.
I am very impressed with The Copywriting Guild, awesome information. It really does
have a ton of value and it is teaching what I take a different approach with
my writing skills.
I have a pretty cool story that really inspires my customers. I played football
in college for a NCAA Division III school and during my junior year I was 265 lbs.
and tore ligaments in my shoulder. A few years later, after letting myself go and breaking my back in an accident, I was able to take the weight off (210 lbs now) and get my health on track (pain free for almost 3 years).
Thanks for the great content Jerome!
Tommy D.
.-= Tommy DiPietro´s last blog ..Creating Better Videos To Kill The Network Marketing Star =-.
Now that is a comment Tommy!
This story is EXACTLY what people want to hear. I know there are others out there who would appreciate this.
Thanks for sharing this…
Have a great day,
Jerome Ratliff
Stories do tell.
They tell your prospect what they too can have.
I use stories all the time, more than anything else actually.
Thanks for this post Jerome.
Talk to ya later,
Jen
Hi Jen,
They sure make a world of difference.
Glad to hear you’re a big fan as well.
Have a great day!
Jerome Ratliff
I once told a story how I knew someone who bought my Prepaid Legal product and they immediately got into trouble with the law. That brilliant move saved them thousands of dollars in attorney fees.
Stories sure do say a lot. More than you can imagine.
Ha! Try that.
Tim
Hi Tim,
Thanks for dropping by MBB…
That’s a great story. That is what this business is about. When you share your story, you call out to your target market.
Have a great day and talk to you soon,
Jerome Ratliff
Nice post. I love telling stories in my articles & blog posts.
.-= Melodie Kantner´s last blog ..Developing the Network Marketing Leader’s Mindset =-.
Hi Melodie,
Thanks. I’m glad you liked.
That’s great that you too like to tell stories. It’s a powerful approach.
Have a great day and thanks for stopping by.
Jerome Ratliff
Awesome advice Jerome!
I started out my adult life as a school teacher and I soon learned that the best way to teach kids anything was by way of story telling. Adults are no different, just big kids when it comes to stories and the reason why stories are so effective is because people relate to the emotions expressed.
~Marcus
.-= Marcus Baker´s last blog ..Fresh MLM Leads Just Delivered, Now What? =-.
Hi Marcus,
Wow, that’s great.
You’re right, we are “just kids” who loves to tell a story.
Have an awesome day,
Jerome Ratliff
Jerome,
Excellent point on effective copyrighting thru story telling. By sharing stories the audience tends to be more engaged as to what you have to say.
.-= Chris Bernardo´s last blog ..Personal Branding No Nos – Laugh with a Woof =-.
Hi Chris,
Copywriting is a great way to share that story so they too can relate.
Have a great one,
Jerome Ratliff
[...] This post was mentioned on Twitter by Ryan Biddulph, Melodie Kantner, Tommy DiPietro, steve shoemaker, Twila Jacobs and others. Twila Jacobs said: RT @JeromeRatliff Top Secret Business Building Tip http://bit.ly/aPSYJb [...]
Hey Jerome,
I’m a sucker for a good story, and I’m not alone. Your tips here are exactly on track.
Now getting good at telling the story can be tricky sometimes, but certainly not impossible.
Thanks for covering this!
Susanna
Hi Susanna,
So am I. I love hearing stories and telling them. Just like a big kid as Marcus mentioned.
Have a great day and chat with you later,
Jerome Ratliff
Hey Jerome,
You are right copywriting is like salesmanship in print and we have to communicate our value to our prospects.
Thanks for sharing.
Jiri Majkus
Internet Marketing Coach and Author
.-= Jiri Majkus´s last blog ..Proven Marketing Strategies For Content Distribution =-.
Hi Jiri,
Great point. “Copywriting is like salesmanship in print.”
That sums up how powerful a story can be.
Have an awesome day.
Chat with you later,
Jerome Ratliff
Great post Jerome. Copy-writing is a must HAVE skill in network marketing. You have to be able to connect with people on an emotional level through the art of story telling.
.-= Fontella Williams´s last blog ..10 Killer Headlines To Pull Your Prospects In with the Force Of A Magnet =-.
Hi Fontella,
It certainly is a great skill to have under your belt. When this skill is mastered, it can do wonders for your business.
Have a great day and thanks for stopping by.
Jerome Ratliff
Hey Jerome,
Great advice my friend. Stories have been used for millenia to get the message across. I remember, the best teachers at school were those who could weave in a story to illustrate what they were teaching. It’s how our mind works.
Wayne
.-= Wayne Wu´s last blog ..How To Purge Your Fears and Insecurities Instantly! =-.
Hey Wayne,
The best of the best, including teachers use stories. Great point.
Have an awesome day,
Jerome Ratliff
Hey Jerome,
I have about half a million stories I use to relate to people. Though I didn’t start out telling them as selling tools, I just like to talk. lol
I would have to say my most valuable tool in marketing is my story telling ability.
Great Post brother
.-= Chris Owen´s last blog ..How To Get Fired Up About Life =-.
And you do such an amazing job at it Chris.
I always enjoy your posts because you tell a great story where we can feel the emotions literally popping out of the words.
Have a great day and chat with you soon,
Jerome Ratliff
Like the old saying “facts tell but stories sell”.
Good copywriting is almost hypnotic, it pulls you in with a story and sells without effort.
The days of hard selling are over
.-= Matthew Pedler´s last blog ..Going Fast And Getting Nowhere? 5 Things That Slow You Down =-.
They sure are over Matt.
Now enters the new age.
Chat with you later,
Jerome Ratliff
Hey Jerome,
Seems like great minds think alike. The more and more I get into my continuing education, the more I see the power of stories and how they can connect you with your target market.
I with you on this one for sure,
Eric McMillan
Successful minds think alike, hey Eric.
They are the underlining message to everything in this business.
Chat with you later.
Jerome Ratliff
Jerome,
Great idea! I think some people can tell stories well and it’s like an art form.
I recently read about a younger guy that ran a business and his whole philosophy was storytelling–I wish I could remember his name or website…
.-= guy´s last blog ..Can Skechers Replace Your Regular Workout? See What Tony Gentilcore Says =-.
Hey Guy,
It just shows how much telling a story can have an impact on people.
If you find out who the young guy is, let us know. That would be pretty cool to see.
Have a great day,
Jerome Ratliff