As I was having my morning Rev3, my son as usual asked, “I want some of that.”
Being an energy drink and all, and since he’s only 3 yrs old, I had to gracefully tell him, “No, I’m sorry.”
I thought to myself though, “Why does this kid want this so bad?”
As the ideas began rushing through my head, I realized what it was.
1. Awareness > Since my son sees it everyday, he knows what it is and that he’s never had it.
2. It’s irresistible > This is like the dangling carrot analogy. It’s within arms reach, but he just can’t have it and all he can do is crave it.
3. What are it’s benefits > With all the energy I get from it, he wants the same thing, this way he would never have to go to bed. LOL 
Here’s a Great Business Building Tip:
With your product or your offer, how irresistible are you making it for your prospects?
Do they know what it is? What it does? Or, how they can have it?
I recently came across this excellent post that puts this into perspective for you. Check it out when you have a minute.
Two Questions to Make Your Product Irresistible
“Managing the symbols and associations your customers have with your product or service is an art. Be strategic about it and you can wire a web in their brains that captures their interest and gives them warm feelings that makes them want more.”
Just like anything else, the minute you know how to make your product irresistible, now it’s time to get out there and put what you learned to use.
Really try this out and see what your results are.
Look, I started off just by doing this at home.
Since then, we been taking this same exact approach to the market and more people are beginning to ask and buy.
Yes, it’s not fast results, but taking this approach will give you the awareness it needs.
The more awareness you can bring to it, you will soon experience the “word of mouth marketing” instantly working for you.
This is using leverage at its best.
What business building tip can you offer up to make your product irresistible?
Share that with us by adding it in the comments below.
Jerome Ratliff
P.S. If you know what your prospect wants, cater your approach around being irresistible. Then you will begin to have more people asking about how they can have it.
P.P.S. If you’re new here, and/or you liked this post, would you mind sharing your take on it, or at least click the Facebook, Twitter, or Digg buttons above? It would be great if you did, plus people may even click over to your site. Hint! Hint! 
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Hi Jerome,
I can only imagine a 3 yr old taking a Rev3
Tapping into the “Why” of your customer’s wants makes your product irresistible. My experience has been that when I tap into the emotions of my target audience by putting positive energy into my copy/content, they respond favorably. When I didn’t know how to do so, they didn’t respond at all.
Thanks for sharing and have a great weekend!
Ryan Biddulph
Ryan Biddulph´s last [type] ..The July 2010 Entrepreneurs Report Has Been Released
I know Ryan…I’m laughing just thinking about that.
You really hit on something important there. I wonder if anyone else will pick up that. Thanks for your perspective on this.
Have a great weekend too,
Jerome Ratliff
Hey Jerome
I would also suggest your son wants it because you are his hero (attraction marketing).
One of the way marketers make their products irresitable is to show people their fancy cars and houses. “Do this and you can have what I have”
Peter Fuller MBA´s last [type] ..How has my business grown since I started my blog
I love that Peter. That’s great.
Thanks for making my day.
Have a great weekend,
Jerome Ratliff
Hey Jerome,
We were all once 3 years old at one point, and we still have the 3 year old within us. This was a great example of marketing and making your product irresistible. Thanks for sharing!!!
Sherman
Sherman Smith´s last [type] ..To Become A True Leader- First Start With Becoming An…
Hey Sherman,
You’re welcome. Glad you liked it.
Jerome Ratliff
Great points Jerome!
My son is the same exact way and if you think about it, you can use this strategy with almost anything.
It is our human makeup and that is the way we function. Follow these steps and you are golden!
Thanks for sharing!
Have a great day!
Tommy D.
Tommy DiPietro´s last [type] ..Home Based Internet Business Strategy How To Transform Your Blog Post Into The “Hulk”
Hi Tommy,
That’s for sure, it can be applied to just about anything.
Have a great day too,
Jerome Ratliff
My 3 year old doesn’t want to have anything to do with my coffee:).
Copywriting is an art form I think. You can be told over and over how to write a good copy, but for me it’s still a challenge.
Of course, I also know that I never really gave it a good chance – I keep telling myself that I simply don’t have time for it.
Yet, what is traffic without good conversion in place? A simple waste of time.
I am putting copywriting on my to-do list!
Thanks, Jerome.
Ana Hoffman
Ana | Traffic Generation Cafe´s last [type] ..SEO vs PPC Faceoff- Which Side Are You On
Hi Ana,
Copywriting is one of those things that can have a profound affect.
I’m still in the process of learning more about it as I recently picked up the Copywriters Guild and Recruit With Words products.
It’s really shed some light on what I wasn’t aware of and has helped me get better with my copy.
Have a good day,
Jerome Ratliff
Hi Jerome,
Piquing interest, curiosity works. Recently our oldest son, having absolutely no interest in my business (don’t approach me attitude) asked me, “Mom, how customizable are those cards you create?”
He’s seen them around the house because I always send a copy to myself. Now he asked me for a Gift Account so he can play around with the features.
So I can totally relate to the story of your 3 year old son. Those 3 points are spot on.
Thank for sharing your story!
Ilka
Ilka Flood´s last [type] ..Hot Off The Press- The Very First Issue of Hector Cuevas’ Entrepreneurs Report
Hi Ilka,
I just love how that works out.
Curiosity is a wonderful thing to easily instill in people. Just like it did for your son and mine.
I really appreciated you sharing your story. So – thank you!
Have a great weekend,
Jerome Ratliff
Hey Jerome,
You must be in the marketing zone when you can get ideas from the things around you
It’s funny because we start to see things that were always there, but start to see them in a different light.
A take off on Peter’s comment.. people want what others have.
Take care,
Neil
Hi Neil,
Isn’t it great how this all works out. This is when our subconscious meets our conscious, which is extremely powerful.
Thanks for stopping by as it’s always great to see a new person around here. So, welcome!
Have a great weekend,
Jerome Ratliff
Hi Jerome,
amazing that our kids are all the same, regardless if they’re 3, 6 or 10 years. They tend to imitate what we’re doing and they think – rightfully so – that this might also good for them. So if we are good role models for our customers and really use the products we sell and are able to give good and credible testimonials, we might be able to increase our sales.
Thanks for sharing your ideas.
Take care
Oliver
Oliver Tausend´s last [type] ..Anatomy Of Quitting – Oliver Tausend’s Example
Hey Oliver,
Now if more people can do the same exact thing with their prospects, they would be very pleased with their results.
Have a great and awesome weekend,
Jerome Ratliff
Jerome I could use a Rev3 right now myself.
The thought I came away with after reading the article was one of the power of association.
What do people associate with you and is it favorable? Are you their France or some obscure place they would never visit?
Working on making that kind of impression could do wonders for you business.
Steve Shoemaker
Steve Shoemaker´s last [type] ..Strategic Branding-Who Are YouInc
Hey Steve,
Having that powerful association is something people won’t forget about, and that’s the kind of result we want.
You made an excellent point.
Have a great weekend,
Jerome Ratliff
Hi Jerome,
What a great story! Very good points.
I also like what Peter said… you are his hero… that can also be applied to business. Not so much a hero, but if you are looked up to, respected, people will become even more attracted and desire what you have.
Thanks for another great post!
Susanna
Susanna Hess´s last [type] ..What Does My Blog Have In Common With The LA & Sydney Airports
Hi Susanna,
I must admit, I love being his hero. In fact, I’d love to be everyone’s hero who swoops in and saves the day.
Wow – I feel like I stole that from a comic book or something.
Have a great weekend,
Jerome Ratliff
Hi Jerome
my experience is that many people do not truly want to change their situation – ill health or poor finances. Ill health gives them something to talk about (strange, that one) And of course most don’t believe they are worthy of success and riches.
So first I want to find out what they truly want and then maybe I can target what I have to their real need and that makes my product irresistible.
Charlie Holles
Charlie Holles´s last [type] ..Take a Break – are you out of steam
Hi there Charlies,
I too had the same experience.
Focus in on their wants is a way to go as it shows how interested you are in them.
Thanks for sharing that with us.
Have a great day,
Jerome Ratliff
Great post Jerome…I have an 8 and 10 year old and can definitely relate! What’s funny though is that even they are starting to see that quality wins out in the end. Though they are initially enticed by the “must have” item, I find that they are starting to think more and more about the long term benefits (e.g. “will this toy break in 2 days?”) than their immediate desires.
Hi Karen,
That’s something. I really look forward to that with my kids as right now, as you can imagine, they barely understand that concept.
I agree with you about quality. I remember, I was about 12 when I finally figured that one out.
Thanks for stopping by and sharing your great story with us.
Have a super weekend and talk to you soon,
Jerome Ratliff
Hi Jerome,
I enjoyed this post. Appealing to people’s emotions via targeted benefits is in my opinion the best way to make a product irresistible and this needs to permeate all communication – written and verbal.
~Marcus
Marcus Baker´s last [type] ..Good Things Come To Those Who Ask
Hi Marcus,
Focusing in on these emotions is an excellent way to make your product irresistible. I just love that approach.
Chat with you later,
Jerome Ratliff
Hey Jerome,
Thanks for sharing this great story!
Being a mum, I can totally relate.
I’m with Ilka – creating curiosity is powerful.
All the best,
Mavis Nong
Mavis Nong´s last [type] ..Blogging – Understanding The BIG Picture!
Hi Mavis,
Great to hear from someone new.
Yeah, that curiosity thing is mighty powerful. I TOTALLY agree.
Thanks for stopping by.
Have a great weekend,
Jerome Ratliff
Hey Jerome,
Great post, I can totally relate, while I do not have children, there are times that I have something when I am around a bunch of people. While I had a “job” there were many times that the lunch I had was smelling so good and looked scrumptious and people were attracted to it. Then a few minutes later that resturaunt company was on tv promoting their product and then they went and got the same lunch. Everything we do has some type of marketing swing on it, whether we realize it or not.
Robert David Strong´s last [type] ..What are the Financial Benefits of Starting an Online Business
I always love how that works out David. It seems to apply to just about anything, and more then most of think.
Thanks for stopping by and sharing your cool story.
Have yourself a great day,
Jerome Ratliff
Hey Jerome – this post is too cool! Out of the mouths of babes comes the truth (as always)! When something seems irresistible its human nature to want more and more of it. I always hear people talking about making your business have a sense of urgency, but this “urgency” can be induced by us, however our prospects see the urgency as something they can’t live without. Cha Ching!!
Shannon Perry-Stiner´s last [type] ..Outsourcing Strategy For Your Business
Hi there Shannon,
Thanks for stopping by and sharing your point on this topic.
I’ll say, now that’s the sound I like to hear, “Cha Ching!”
Have an awesome day and talk to you soon,
Jerome Ratliff