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Published by Jerome Ratliff

Immediate Customer Bonanza – Part 2

In our last post for the Immediate Customer Bonanza series, we talked about creating your personal experience.

We specifically focused on your before moment and your quick answer to “what do you do?”

Immediate Customer Bonanza - Part 2Now we are going to be tying in your before with your after personal experience in a form of a story.

What this does is it uses picture words your prospects can easily relate to, whether they are your targeted prospect or someone they may know who is.

The whole purpose of the story is to illustrate your personal experience of how you were before your product and how better off you are now, thanks to your product.

There’s no word of how this product cures this or that.  Be sure yours does not include those kind of words.

After you have your experience, you’re ready to come up with an answer when someone asks, “what is it?”

Before we get to that, you need to create your before and after script.

Start by throwing in your before personal experience and integrate it with your after experience.

Paint the picture for your prospect that says, this is me.

To just stick with the example we used in the previous post, your before and after script would look something like this…

“I market a product for someone who enjoys working out and cares about their health but has a very demanding profession and have lost their energy, like what happened to me. I tried OTC supplements but they just weren’t working for me. So I tied this product, and within one month, I now have more than enough energy to workout and spend time with my family. It’s been 3 years and my wife just can’t get over all of the energy I have. Do you know anyone who might like to know more about a product like that?”

You’ll notice that some of the script is taken out from what was created in part 1.

What we added was focusing on the before experience and how we needed help.

Then we provided a solution, aka “the fix”, with your product.

Here’s the thing, people easily relate to before and afters. This is the very reason why to use this.

As a result of this, you will now have a new personalized script (story) that you will be able to share with someone who is interested in you and what you do.

This script is best used during a one on one experience. It’s not something you would share in a networking event.

If you do, then you’ll most definitely sound like a robot reading a script.

If you’re in a networking event, then use your personal experience we created in Part 1.

Up to now, you will have created:

1) your before and a quick answer to what do you do an…

2) your before and after story created for those who would be probing and wanting to know more.

For those who will find your story compelling and registering with your niche market prospects, they are bound to ask the question, “what is it?”

The best way to answer this question is to not use jargon only people at your company would understand. Use simple terms and be straight to the point as to what it is.

So, if you’re marketing a supplement, then say…“They are vitamin pills by company XYZ. Have you heard of it before?”

That is a nontechnical answer which tells your prospect what is it exactly.

We don’t have to sugarcoat it and confuse the you know what out of them like, “They are highly rare antioxidant pills created with this patented process for extracting…” (insert yawn here)

If you want to turn off your prospect, go ahead and use that. If not, stick with us and what we’re talking about here. :)

Now, here is your assignment so you can begin sharing your story with whomever you please.

  • Create your own 45 second script, by using this template:  “I market a product for someone who <insert your before experience here>, like what happened to me. <Insert what you tried but didn’t work, if you have something here>. So I tried this product, and within <insert the time frame here>, I now <insert your after experience and embellish on your after feeling here>. Do you know anyone who might like to know more about a product like that?”
  • Create your 5 second script, similar to what we have above for the question, “what is it?”

In the next part, we are going to talk about what to say when they are interested and ask, “will it work for me?”

Did you remember to create your part 1 script? If you haven’t, be sure to go back and do that now, then come back and read through to create your script for part 2.

Are you having fun creating your own script? Are you starting to feel why you originally got involved?

If you’ve created your part 2 script (45 second version) go ahead and put that below. Let’s hear what you have come up with to see if you’re on track.

Jerome Ratliff

P.S. If you’re new here, go ahead and join in on the conversation by commenting below and sharing your take on this subject, or clicking the Facebook or Twitter buttons above. If you want even more home business building tips, simply fill in your contact information below. See you on the inside.

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