Published by Jerome Ratliff

PPC Magic: 3 Steps To Turning Hundreds Of Keywords Into Millions

Wonder what keywords to target which can pull in an unlimited flow of nodding prospects?

For our landing pages or our blogs, knowing which keywords to target can make a dramatic difference to the number of high quality opt-in prospects.

Josh Dreller from SearchEngineLand.com shares with us some of his PPC magic.

PPC Academy

SEL: PPC Magic: 3 Steps to Turning Hundreds of Keywords into Millions - I’ve seen campaigns with a few hundred terms perform very well. I’ve also seen campaigns with millions of terms perform poorly. Remember, we test everything in search engine marketing! So, other than the actual logistics of managing a huge list, there really isn’t any drawback to adding and testing many keywords if you think they even have the slightest chance of providing value to your advertiser. I’m going to go out on a limb here and say that for beginners to PPC, try to limit your lists to 10,000 to 20,000 max.

Continue reading here at SearchEngineLand.com.


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